How can you make a brand feel human in a tech-heavy and confusing market?

Our brief was to make the Hive brand feel friendly and human whilst creating a design system that could stretch across all touchpoints. We translated the newly developed strategy of ‘Living Brilliantly’ into a dynamic, living mark that uses panels and shifting perspectives to reflect the uniqueness of our homes. The colour palette was brightened to feel more approachable, friendly and energetic and the tone of voice crafted to enable the brand to tell more human stories about connected homes.

We worked closely with Hive to help them implement the new identity at speed, with the brand successfully launching globally in summer 2017.


Focus Visual identity, Art
direction, Brand experience,

Team Project completed
at Wolff Olins, London with:
Campbell Butler, Caroline
Goodwin, Calle Entstrom,
Richard Coldicott, Rick Banks,
Franc Falco, Aaron Baum,
Chris Conway, Melanie Duarto,
John Adrian, Lol Johnson,
Cassie Simpson, Eric Yang