How can a 300 year old brand be activated to create unexpected occasions for new younger audiences to experiene F&M?

‘The Hamperling’ was a new product designed for Fortnum & Mason’s first ever pop-up store held at the Serpentine Gallery. 

Developed in collaboration with Map+ Project the F&M Hamperling helped Fortnum & Mason connect with a new generation of younger customers.


Focus Brand experience,
Packaging design,
Environmental design,
Visual design

Team Project completed
at Wolff Olins, London
in collaboration with
+MAP project